Saket Sinha | Internet Marketing | SEO | SEM

Seeking a lead assignment of SMO & SEO with leading Internet Marketing Organization.

PROFESSIONAL OVERVIEW
Over 1.5 years of relevant professional experience in the SEO and SMO industry as a Associate and Project Manager with high-efficiency, productivity and good communications skills. I am currently working with RankUno Interactive Technologies Pvt. Ltd, Pune as a Project Manager, handling a team of 3 for SMO Activities. I have completed my B.S.c in Industrial Chemistry (Vocational) and thereafter Masters in E-Business (eqv to MBA IT) from Vallabh Vidyanagar, Anand, Gujarat.

Summary: Having 1.5 years of experience in Social Media Optimization

• Web Analytics: Generating Report for Traffic and Revenue Analysis using Google Analytics.
• Keyword Research: Research the best keywords by using WordTracker, Keyword Discovery, Google Adwords keyword tool, etc., and identify Kws' with less competition and high search volume.
• Keyword Analysis: Analyse the traffic/revenue generation sources using Google Analyitcs to figure out whats working for the campaign.
• Off Page Optimization: Directory Submission, Article submission, Blog Commenting, Forum Participation, Link Exchange, Press Releases.
• Social Media Optimization: Popularizing the website using Social Media Platforms like Facebook, MySpace, Twitter, Squidoo, Social BookMarking sites etc.

Academic BackGround:

• 2008 - Masters In E-Business from SEMCOM College, Vallabh Vidyanagar, Anand with distinction.
• 2006 - Bachelor of Science (Industrial Chemistry-Vocational) from V.P. And R.P.T.P Science College, V.V.Nagar, Anand, with Second Division.
• 2002 - Intermediate from St. Joseph E.T. High School, Bilimora with Second Class Division.
• 1999 - High School from St. Joseph E.T. High School, Bilimora with Distinction.

PROFESSIONAL EXPERIENCE

RankUno Interactive Technologies (Feb'08 - Till Date)

Responsibilities as A Project Manager(June'09 - Till Date):

• Project Manager for SMO Activities (Handling a team of 3 members).
• Social Media Marketing, Book Marking, Blog Commenting, Forum Participation, Article Content Posting, Press Release Submissions.
• Website Analysis and Generating Reports.
• Keyword research and content integration, writing metatags and page title/descriptions with the help of Word Tracker, Keyword Discovery and various other tools.
• On Page and Off Page Optimization.
• Creating Sitemaps and Robots.txt and submitting them in various search engines.
• Analyzing the site from the SEO point of view, Implementing 301 Redirect, Correcting Broken Links, Canonical Redirect.
• Site Study / Analysis - Content Edition, Addition Suggestions, Code Optimization, H tags, Alt Tags, URL Mapping.
• Competitive analysis and SEO updates.
• Create, Manage and Update link exchange programs, keyword rankings and indexed pages.

Responsibilities as Internet Marketing Associate(Feb'08-May'09):

Offsite

1. Link Exchange Activities including one way, reciprocal and three way linking.
2. Business Understanding and Documentation.
3. Competition Analysis and Keyword Density Analysis.

Onsite

1. HTML, Macromedia Dream weaver, EditPlus.
2. Keyword Research with Word Tracker and Google Adwords.
3. Development of Meta Tags - Title, Description, Keywords, Alt tags, H - Tags.
4. Google, Yahoo, Bing ranking techniques.

Web Marketing

1. Link Submission, Blog Submission, Article Submission, Press Releases Submission.
2. SEO Forums, Social Marketing through various social marketing sites.

Technical Proficiency:

Operating Systems: Windows 2000, XP, Windows 2000 Server, Microsoft Vista
1. Scripting & Coding: Java Script, HTML, XML (preliminary level)
2. SEO Tools: Google Analytics, Google Adwords, Google Suggestion Tool, Google Tool Bar, Webmaster Central Tool, Wordtracker, Keyword Discovery, Overture, G-site Crawler, Quarkbase, Alexa, Quantcast, Xenu Broken Link Checker, Web Position Gold (WPG).
3. Designing Tools: Adobe Photoshop, Dream weaver (preliminary level), Microsoft Office 2007
4. Database: SQL, Oracle-9i (Preliminary Level)

Academic Projects/Seminars:

Projects:

• Network study of Hidden Brains Infotech Ltd. Ahmedabad
• Network study of SEMCOM, Vallabh Vidyanagar
• Member of development team of
  • www.cyberlawclinic.org
  • SEMCOM E-Business summit
  • Vidyanagar Nature Club Website
• Development of Trade Website (www.vutradecenter.com)
• Consumer behavior (".com - impact on industrial buying behavior")
  • Business Proposal on www.vutradecenter.com
  • Impact of Online Supply Chain Management on WalMart.
  • Industrial Analysis of Airline Industry in India.
  • Hewlett Packard (HP)
  • Comparative study on websites [www.Indiatimes.com Vs. www.Rediff.com]
  • Financial Analysis of Reliance.
  • Research and Analysis regarding the content management of various websites.

Seminars:

• Seminar on Pre-Processor Hypertext - November 2007
• E-Business Summit (SEMCOM) - January 2007
• Cyber Law (Mr. Pawan Duggal, Advocate, Supreme Court, New Delhi) - January 2007
• Microsoft Vista Launch Session in Vallabh Vidyanagar on 10th of March 2007.
• Communication Skills & Personality Development by Mr. Hiren Vakil (H R Consultant, Mumbai)
• Interview Skills & Personality Development by Mr.Hiren Vakil(HR Consultant, Mumbai)

Achievements:

1. Second Position in paper presentation contest on WiMAX in E-Business Summit.
2. Currently I am a privilege member of RankUno Circle - A forum for Project Managers for personal and team growth.

Personal Details:

Date of Birth: 23-Jan-1985

Current Address: B 12/2 Maansarovar, Tatya Tope Society, Opp. Natraj Enclave, Near Kedari Garden, Survey Number - 9, Wanowrie, Pune - 411040

Mobile: 91 9370898946